Introduction To appear on top searches and be ranked at the top of search engines, Search Engine Optimization is what your website needs. Many businesses and brands are struggling and only a few enjoy traffic from google but this can all change when they decide to apply SEO strategies to their marketing. You may be knowing a few things about SEO but to generate results, there is more that you must learn about SEO. Because learning can take a lot of time, it will be wise to look for an SEO expert or company to help you out. When you are looking for a trustworthy SEO expert such as Bret Talley, here are some of the most common mistakes to avoid in the process Making your choice based on price alone This is the worst mistake that you could ever make when you are choosing an SEO company or expert. Setting up a budget is important and it will help narrow down your search but you should never base your search on price alone. There are many other important things that you must always consider such as the experience, the SEO strategy used, and how much success they have enjoyed with their past clients. Apart from that, you should also consider their understanding of the industry, professionalism, and whether they have your interest at heart or not. Picking a company that is just getting started The worst mistake that you will ever make is settling for an inexperienced SEO company. Some companies are advertising themselves as being the best but they have no experience and some have no idea of how they can apply SEO strategies to drive traffic to a website. Therefore, you must consider experience before anything else.